4 Tips for Finding Fresh Ways to Improve Your Practice

At the Institute of Podiatric Excellence and Development (IPED), we’re committed to helping your practice be at the top of its game. And, we have a wealth of experts to rely on: our members--practitioners and colleagues from all stages of their careers who are willing to share their experiences with each other. If your practice is dynamic, then you’re always looking for ways to improve. Questions such as how can we be more efficient, deliver high-quality patient care and attract new patients to our practice are items always on your agenda. Instead of the usual staff meeting with everyone gathered around a whiteboard brainstorming, try one of these out of the box approaches:
1. Start a Hashtag Hunt—Ask all your team members to see what patients are saying about your practice on Facebook, Twitter, Instagram and other social media sites. Gather the reviews—both the positive and the negative—and use them as a springboard to get the creative juices flowing on new approaches and positive changes.
2. Stalk the Competition—What are other practitioners in your community doing that seems to be working or not working? Look at marketing materials, websites, events and social media to glean insights you can use to spark new avenues and ideas.
3. Take a Field Trip—take turns with employees heading out of the office for one hour to go visit a place they don’t normally go such as a florist, discount store, park or museum. Ask them to look for souvenirs to bring back that caught their eye and use them as inspiration pieces in developing your next marketing campaign.
4. Give a Pop Quiz—find out what your team knows about your practice’s core values. Ask questions like “Who is our typical patient? How do we meet their expectations? What are our top goals?” This may lead to refine or updating your mission statement or a re-focusing on what you believe is truly important.
Want to find more ways to keep moving forward and find fresh ways to invigorate your practice? Learn how membership in IPED can help. Contact our Executive Director, Ruth Ann Donahue, for more information by calling: 978-296-7634.

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