Whether you are a veteran practioner of 20 years or just starting out in a brand new practice, having a mission statement is essential for helping you assess and maintain the success of your business. A mission statement answers the all important question: Who are you?
A finely honed mission statement creates a target for you to aim at. It gives you a focus and a gauge for how well you are meeting your expectations. To formulate your mission statement, you should get input from your partners and your employees. In order for your goals to be achieved, everybody involved needs to be on board. Below are some questions to ask that will help you create a mission statement uniquely suited to your podiatric practice:
1. What type of patients do I want to see?
2. What are my goals?
3. When asked what I do for a living, I answer:
4. In ten years, I hope to be able to:
5. What do I do well?
6. What could I do better?
7. What sets my practice apart from others?
The Institute for Podiatric Excellence and Development (IPED) is founded on the belief that practioners in the field of podiatry sharing information and experiences can be of great value. As a member, you have access to a wide variety of educational and networking opportunities aimed at assisting you achieve your goals.
Putting Your Mission Statement to Work
Once you’ve formulated your mission statement, don’t lock it away in a filing cabinet. Post it in the office for your employees and patients to see. Make sure all your employees have a copy of it and use it in your marketing materials to other doctors, vendors and hospitals. Be sure to review and revisit your mission statement regularly and use it to guide the decisions you make for your practice. If you find your practice going in a new or different direction, then revise your mission statement. Hopefully as the years go by, you’ll find that your mission statement is a clear representation of who you are and will help keep you on track in achieving your goals.
To learn more about other ways IPED can help you in your practice, contact our Executive Director, Ruth Ann Donahue at: 978-296-7634 or by email: firstname.lastname@example.org.