Whether you’re fresh out of school about to embark on your brand new podiatric practice or you are nearing retirement and looking how to best market your practice to prospective buyers, you need to know what your mission is and stay focused on it. At the Institute for Podiatric Excellence and Development (IPED) we bring together professionals in the field of podiatry to share information and tried and true strategies for success.
Below are some of the best tips for formulating a mission statement and making it work for your practice:
- To create or modify an existing mission statement you need to be able to answer a single question: who are you in the field of podiatric medicine? To arrive at this answer you need to examine your goals: what part of the patient population are you aiming to serve (all ages—a complete family practice, seniors, children, athletes)? How do you want to divide your time between surgical and medical, in-office treatments? What size practice do you think would be ideal? Think of your mission statement as your target—what are you trying to hit?
- Next, take a brutally honest look at your strengths and weakness. What do you do well? What do you most enjoy about podiatry? What areas could use some improvement? Be sure that your target is a good match for your skills and interests. One way to get to the heart of the matter is to consider what you want to say when asked what you do for a living.
- Now, look ahead. What are your goals? Where do you see yourself in 5 years, 10 years, 15 years? Here we’re not only talking about your practice but personal goals as well. Your plans for yourself, your family and your dreams outside your practice need to sync up with what you’re aiming for in your professional life.
- Get some feedback. If you’re already in a practice, involve your staff and partners in the formulation of your mission statement. Once you are satisfied with your mission, post it in the office so that you and all your team will see it daily and use it as a guide and reminder as to what the goal is.
Practice management is just one area that IPED members gain valuable information about in meetings, through blogs, articles and webinars. If you’re interested in learning what IPED can do for you and your practice, contact us at: 978-296-7634.