In the transient world we live in most practices experience a certain amount of patient turnover annually and hence, new patients are always welcome. The question is, how to get them? One of the benefits of membership in the Institute of Podiatric Excellence and Development (IPED) is the opportunity to get many answers to a question or practice management issue you may be seeking advice on. We have a diverse membership of practitioners at all stages of their career: just starting out, experienced and veteran physicians who share their experiences. Below are 4 proven strategies for getting more referrals from the physicians in your community:
1. Stay Current on Medical Moves—pay attention to new physicians opening practices in your town or city. Introduce yourself and welcome them to the community. Tell them you’d like to meet them for lunch in their office. Take the opportunity to share your specialties and office protocols. Offer to host an in-service lunch for their office and be sure they have a supply of your cards and brochures to hand out to their patients.
2. Holiday Gifts—a pleasant reminder to area physicians is a gift at the holidays. Have a member of your staff hand deliver if possible to make the connection more personal. Some good choices include:
- Food—particularly something that can be shared by the entire office staff.
- T-shirts of an attractive design that has the name of your practice somewhere in small print.
- Other items that can be used in the office.
3. Make announcements—anytime you add a new physician or partner or begin to offer a new service or treatment send out a letter or announcement. Be sure to include a bio and letter of introduction for staff and press material about the uses and benefits of any services.
4. Stay in Touch—contact with a referring physician should never be a “one shot deal.” Maintaining rapport and making time to regularly reach out to other physicians, your peers in the professional community, is important. Schedule lunch dates, educational meetings and networking events.
Most importantly, provide specific and timely communication to physicians about their patients’ diagnosis and treatments. This, combined with top-level care that their patients will praise, is a sure fire way to keep the referrals coming.
If you believe that sharing information with your peers in the podiatric field is a way to build the success of your practice, you may want to consider joining us. To learn more, contact us at: firstname.lastname@example.org.