November is American Diabetes Month and at the Institute of Podiatric Excellence and Development (IPED) we are encouraging our members to evaluate what they are currently offering patients with diabetes and consider ways to attract new patients with this disease. Why? Diabetes currently affects over 30 million Americans and another 1.5 million are newly diagnosed each year.
Some ways to up your game include:
Diabetic Shoe Store—good shoes are important for all patients, but for those with diabetes, the wrong shoes can result in serious medical complications. The right materials and a proper, custom fit are extremely important and offering the convenience of a shoe store on premises can be a big incentive for patients with diabetes to come to you.
On Site Nail Spa—patients with diabetes can’t afford to get a fungal infection or to enjoy a professional pedicure at a salon with the risk of coming in contact with bacteria from other clients through improperly sanitized nail tools and techniques. Offering a medically safe nail spa as part of your practice brings a special service to your patients and gives them an additional reason to come in. You will likely find that non-diabetic patients will want to take advantage of this service as well for the peace of mind it provides.
Informational Events—how do you get your name out there as a podiatrist that specializes in caring for patients with diabetes? Offering lectures and informational sessions at community centers and senior centers is one option. Did you know that 25% of seniors age 65 and over have diabetes? Lunch and learns at internist and general practitioner offices about diabetes may also increase referrals.
At IPED, members sharing these and other ideas to boost the success of your practice and improve patient outcomes are part of our mission. We also offer videos, podcasts, blogs and webinars that allow you to tune in to get the latest information and resources when it’s convenient for you. To learn more about becoming a member of IPED, contact our Executive Director, Ruth Ann Donahue, by calling: 978-296-7634.