When it comes to expanding your practice, the Institute of Podiatric Excellence and Development (IPED) knows that today’s practitioners have to get creative. Our members are from all career stages from new podiatrists all the way up to seasoned veterans. Part of our mission is to provide opportunities for podiatric professionals to exchange ideas and help each other build more successful practices. Sports medicine is an exciting area of podiatric medicine with ever-increasing potential. If this is one of your specialties, we’d like to offer some ways to bring patients with sports injuries to your practice.
Go Where the Players Are
One way to find patients with conditions and injuries related to sports is to team up with fitness shoe stores for special events. Often times running shoe stores, for example, will sponsor a town run or road race. See if a shop will allow you to share information about the importance of stretching feet and lower legs as a runner or common foot conditions associated with the running. Have your cards on hand and a take away information sheet.
It’s important to remember that when it comes to young athletes, it’s the parents you need to introduce yourself to and instill confidence in your knowledge and expertise. Ask your local PTO if you can come and speak to parents about developmental foot problems such as Sever’s Disease or common sports injuries like Achilles tendonitis and turf toe. Local booster clubs and youth sports organizations are other potential venues for reaching parents of athletes.
A third opportunity is to network with area pediatricians in an effort to increase referrals. Consider lunch and learns that share information about feet and ankle disorders that most often affect children and young adults. Leave printed material with your contact information that pediatricians can give to parents whose children have foot issues.