Let’s face it—there’s no escaping the technology-oriented age we live in. For better or for worse, today’s patients are texting, tweeting, snap chatting and surfing the web on a daily basis. If you want to reach your patients, build stronger relationships and run your practice efficiently, you have to keep up. At the Institute for Podiatric Excellence and Development (IPED), we know that with everything you have to do and depending on your own level of tech savvy, this can be a daunting task. Fortunately, there are a lot of resources available to help you. One of which is IPED. Our mission is to connect podiatric professionals at all stages of their careers from students and residents to veterans with decades of experience to share experiences and learn together. We know keeping up with practice management technology can be daunting. That’s why we offer our members webinars, blogs and videos as well as live meetings to disseminate the technology info you need in a way you can use. At our upcoming “Elevate Your Practice” meeting set for August 4thin Denver, CO (it’s not too late to register), you’ll find a workshop on “Increasing Patient Visits with Google and Facebook Advertising,” and “Reputation Management & Importance of Social Media.”
Below are three areas where technology can help you build stronger relations with your patients:
Electronic Health Records—in recent years the push has been on to get all health records available electronically. While this represents a significant time investment, especially for more established practices, it adds a new level of accessibility and care for patients and ultimately greater ease for practitioners.
Patient Education—one way of building and maintaining relationships with patients and improving overall health outcomes is through ongoing patient education. Sophisticated programs today allow you to specifically target portions of your patient population to receive pertinent educational materials. Studies show that patient education must be relevant. A male patient receiving info about how high heels hurt your feet will immediately know that you are sending out blanket mailings and is likely to discard them and future attempts to reach him.
Appointment Reminders--“no shows” are harmful to your practice and your patients. Software providers offer services that will automatically email, text and call your patients to remind them of upcoming appointments and give them the opportunity to confirm or change their appointments.
Don’t be left behind. If you need more information about technology that can aid you in growing and maintaining your practice, check out the resources available through IPED and contact us by calling: 978-296-7634.