One of the biggest is where your practice will be located. Once you have a geographic area chosen, the next question is should you buy office space or rent?
At the Institute for Podiatric Excellence and Development (IPED), we often hear podiatric practitioners discuss marketing. You can create a more effective marketing strategy by determining and then marketing to the audiences that you’re are trying to attract.
June is Older Americans Month and at the Institute for Podiatric Excellence and Development (IPED) we thought this would be a good opportunity to help podiatric practitioners evaluate how they are doing reaching this segment of the market.
Below are some basics on what your plan should contain to get you started. A good resource for developing a business plan and also for many other aspects of starting your own practice is U.S. Small Business Administration (www.sba.gov).
An extremely effective way to obtain new patients is through physician referrals. In order for other physicians to refer patients to your practice, you need to meet them and give them a reason to do so.
At the Institute for Podiatric Excellence (IPED) we’ve learned from our seasoned podiatrists about a whole other kind of marketing, from the inside out.