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“Half of every dollar spent on advertising and marketing is wasted, but since we don’t know which half, we go ahead and spend the full dollar anyway.” Although there’s disagreement over which mogul made this profound statement, there’s general agreement in the business world that it’s true. As a podiatric…
Space is filling up for The Institute for Podiatric Excellence and Development (IPED) January “Success Through Synergy Meeting.” If you’ve already signed up, you are probably looking forward to a revitalizing time with colleagues at all stages and levels of podiatric practice as well as field experts. And, a few…
As a student, externships are a great opportunity to see clinical settings in action and help determine the type of residency you want. Choosing a wide variety of externships can help narrow your focus if you have no idea what type of program you want. Your externship search can also…
Has this scenario ever played out in your office? A patient comes in with a specific condition that requires treatment. You explain the treatment plan and its benefits. The patient appears to hear you but in the end is indecisive and leaves your office to “think about it.”
One important tip veteran practitioners will often offer is that the difference between a flourishing practice and a mediocre one is in the small details. At The Institute for Podiatric Excellence and Development (IPED)we encourage physicians to exchange ideas that will help new practitioners get off to a good start.…
For a limited time you can sign up for a complimentary membership to the Institute of Podiatric Excellence and Development (IPED). Why should you take advantage of this special offer? For starters, members get a significantly reduced rate to attend our upcoming meeting: “Success Through Synergy,” scheduled for January 5…
What’s that old expression? You only get one chance to make a good first impression. As many veteran practitioners will tell you, it’s in the first few minutes of an office visit that patient rapport is made or lost. Below are 6 ways you can create an instant connection and…
As essential but unsavory component of your podiatric practice is ensuring that you are properly compensated for the services you provide. The 30-60-90 day billing plan outlined below is an effective system for collecting fees. Be sure to keep copies of all statements and correspondence as well as a written…
It’s a New Year and time to make a few resolutions, not just personally but professionally too. At the Institute of Podiatric Excellence and Development (IPED) we’re committed to helping those in the field of podiatry maximize their potential by sharing information and experience. This year, we’re encouraging members to…
Ask any experienced practitioner what their most valuable assets are and “my staff” is sure to be in the top 3. Once you’ve hired competent and personable people who are enthused about their jobs, the next step is keeping them motivated. At The Institute for Podiatric Excellence and Development (IPED) …