10 Ways to Market Your Practice Internally
Every podiatrist in private practice understands that marketing is essential for a successful practice. There are many sources of external marketing—yellow page ads, TV and newspaper articles, meetings with professional organizations—for which a practioner has to weigh out the return on investment. At the Institute for Podiatric Excellence (IPED) we’ve learned from our seasoned podiatrists about a whole other kind of marketing, from the inside out. It requires little financial investment and yet can yield big results. Here are 10 ways to market your practice internally:
- Work at really listening to your patients. Smile and connect with each person that passes through your office. Become a physician that patients like personally.
- Make it a point to interact both professionally and socially with primary care physicians who will be a source of referrals.
- Be diligent about getting reports back to referring physicians in a timely manner.
- Be prompt in making follow-up phone calls to patients.
- Have brochures detailing your areas of expertise and business cards with all your contact information in your office reception area where patients can take it and hopefully pass it on.
- Be available to patients and referring physicians and return their calls as quickly as possible.
- Stock your reception area with literature about various podiatric conditions and diagnoses patients may be given. Encourage them to ask questions until they are comfortable with suggested treatments.
- Make sure your office is cheerful, bright and an attractive place to visit.
- It may seem like a little thing but be sure that when a patient calling your office is put on hold, there is a pleasant message or recording for them to hear.
- When you know a patient is satisfied with the care you have provided, ask them to refer you to a relative or friend or leave an online review.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.