Fail Proof Strategies for Getting More Referrals
One of the easiest ways to get new patients is to have other physicians refer them to you. A person goes to see their internist and the doctor notices they have a hammertoe developing or the patient complains of foot pain. How do you get them to pick your practice to refer them to? At the Institute for Podiatric Excellence and Development (IPED), helping you build your practice is just one of many ways that we help our members. IPED consists of podiatric professionals at all stages of their careers from just starting out to ready to retire. This creates a vast pool of knowledge and experience that all our members can benefit from.
Below are some proven ways to increase the stream of patients flowing into your office.
Host Lunch and Learns—have a knowledgeable staff member contact the managers of physicians’ offices and ask if they can bring lunch for the staff and give a brief (30 minutes) presentation about a common podiatric disorder. After talking about the condition, leave the staff with a packet that includes physician ID numbers, a pad of referral forms, laminated list of contracted insurance plans, business cards with all contact information and any brochures concerning your specialty.
Be the Welcoming Committee—when new practitioners move into your community, be the first doctor to welcome them. Send a letter and information packet or greet them in person. Make sure they know about the conditions you treat and any specialties your practice has.
Follow Up—your goal is developing ongoing relationships. Be in touch periodically throughout the year. Arrange lunches and brief meetings to check in. Send a gift to the office (food always works!) at the holidays.
Of course, getting initial referrals is just the first step. Whether or not a physician continues to refer patients to you will depend on how timely your feedback about the patient is to the referring physician and how happy those patients are with your care.
To learn more ways to raise the bar for your practice, consider membership in IPED. Contact us by calling: 978-296-7634.
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