Reaching Patients with Diabetes

Did you know that there are currently over 30 million Americans with diabetes, and that 1.5 million new cases are diagnosed every year? At the Institute of Podiatric Excellence and Development (IPED), we know that this represents a significant pool of patients who are going to need the regular care of a podiatrist. Studies have shown that when a podiatrist is part of the medical team for a patient with diabetes, hospital visits are decreased along with serious foot problems caused by diabetes, including amputations. But how do you let the diabetic patients in your community know that you want to be part of their medical team? In recognition of American Diabetes Month, we offer the following suggestions.
Get the Word Out—The American Diabetes Association has a wealth of information on their website connected to American Diabetes Month. (See: https://www.diabetes.org/countmeinada.) Make use of these resources and share with your patients via printed materials, email blasts, tweets or any other ways that you communicate.
Be Visible—Find opportunities within your community to connect with current and potential patients to educate about diabetes. A senior center looking for speakers, a shoe store that offers shoes for diabetic patients, or even a restaurant that offers healthy fare may all be venues that will provide a unique backdrop for an info session on some aspect of diabetic care. Be sure to have cards or flyers with your contact info attached to handouts.
Build Your Services—From diabetic shoes to custom orthotics to nail trimming, there are many services a podiatrist can provide to improve the podiatric health of diabetic patients. Look at the services you currently offer that can be marketed to diabetic patients and consider what others you might be able to add to make you a more attractive choice for people with this disease.
At IPED, we have the experience and ideas of many podiatric professionals to share. We offer our members the opportunity to learn through webinars, videos, blogs and face-to-face meetings. To learn more about how we can help you and your practice, contact us by calling: 978-296-7634.

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